Client
FAT
PRoject
The Big FAT Sale campaign
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FAT
PRoject
The Big FAT Sale campaign
______________
This was the creative for FAT's Boxing Day campaign known as The Big FAT Sale. It comprised of two stages of discount releases. The creative needed to work across both stages, be bright and engaging but also visually different so it was easy for customer to distinguish a new release of discounted product when passing window displays and in store.
