Client
STA Travel
PRoject
Let's Go Campaign
______________
STA Travel
PRoject
Let's Go Campaign
______________
Collaborating with senior marketing for campaigns in Australia to find a way to change an assets' tagline that reflected the offer or destination and was also part of the call to action, we devised the Let's Go lock up as positive reinforcement to book.
This style of cut out lock up was easily adapted to both print and digital assets as it provided the white block for copy to sit on.
The white copy block with black text and a full bled image gives a clean feel that doesn't feel dated.
Home page mock up
EDM mock up
Retail LCD screen mock up
